Weapons Of Social Media

Below is an abstract from the video clip of the facts and figures about some of well-known social media tools.  Some numbers deserve their special mention.  The focus is on some of the key market leaders in the world of social media.  Facebook needs no introduction. But their IPO is worth a second look.  Twitter is a platform made popular by celebrities who commands large number of followers.  LinkedIn, a social network for business.  A very powerful tool to find out the background of the employee.  And YouTube, the largest video sharing site in the world.  A power media for both video and audio.  Ordinary talents are found this way.


  • 11% of world population has a Facebook account
  • Facebook users 800million : Motor vehicles 700million
  • 50% log on to Facebook at least 4 times a day
  • An average user has 130 friends online
  • An average user spends 700 minutes per month on Facebook
  • In 1 min: 510k comments are posted, 293k status updated, 136k photos uploaded
  • 30Billion pieces of content are shared each month


  • Twitter has over 225million users
  • They collectively send over 150million tweets per day
  • Approx 1736 tweets per second
  • Twitter personal record is 8900 tweets PER second…
  • Average length of tweet is only 40 characters long
  • Average user has 115 followers


  • LinkedIn has over 135million users
  • Equivalent to 15x of population of NYC
  • 1 new user sign up to LinkedIn every 3 second
  • Age demographics: 72% between age 25-54


  • Unique Visitors: 490million
  • Generating 92billion page views EACH month
  • Last Year YouTube reached 700billion playbacks
  • 35 hours of video is uploaded every minute
  • More video is uploaded to YouTube in 60 days than 3 major US networks created in 60 years


  • [Flickr] 3500 photos are uploaded each second
  • [Google+] Growing rapidly with already over 50million users
  • [Instagram] There are over 150million photos uploaded
  • [Foursquare] Clocked 2million check-ins a week
  • [Smartphone] Smartphone owners are 2x more active on social media as non smartphone users. 60% admits using their device while going to the bathroom.
  • [Others] Ferrari sold 5329 cars. Has 5million fans on Facebook. LinkedIn membership includes executes from every company listed on Fortune 500. Lady Gaga is the most followed person on Twitter with 15million followers and climbing. Justin Bieber videclip “Baby” has over 659million views on YouTube. Women are more active on social media than men (ratio 55% vs 45%). Facebook alone accounts 10% of all mobile data on the iPhone


Filed under: Social Media Tools

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