Social Media Management
What is Social Media Management?
It is a management of all outbound and inbound online social interactions in an efficient manner.
What good does it do?
As the scale and volume of transactions increase, the time- and labor-intensive processes are easily put under a strain and they become increasily challenging to effectively track, monitor, converse and manage all at once.
Proper social media management helps streamline and consolidate customers’ voice. A non-distributed and focused customers’ voice give a clearer picture and promote better and effective response.
A management system easily monitors what people (potential and customers) are saying about the company or business. This helps to understand the market needs better and, in response, better matching up of expectations.
The automation of processes to deliver a message consistenly across multiple social media outlets simultaneously help to amplify the social presence of the business across several social networking sites.
Such social management system can also integrate the various social networking activities with many other traditional marketing campaigns, e.g. search engine marketing, email marketing, contact marketing and offline marketing. Again, this helps to address the issue with convenience and simplicity.
How will it impact my business?
In the social world, the word of mouth is a very powerful and dangerous weapon. It can either help build or destroy a business. Hence, it is vital to keep a pulse on the online discussion regarding your brand, your competition, your industry landscape and trends and area of operation, including your image and expertise.
Engaging in social media promotes your branding. If done correctly, faithfully and truthfully, the rewards are high. The branding comes with a certain level of credibility and people will turn to you as a figure of authority and trust. One good thing leads to another and your expertise and business will be noticed and appreciated by your potential leads and customers virally. By better understanding and attending to the needs of your customers, you gain visibility and generate more business leads.
In the reverse, when others mouth bad things about your branding and business, you can launch an immediate counter argument or respond to compliants to mitigate the situation. This is the power of keyword monitoring and triggering using the social management system. By responding quickly to these mis-steps, the social community will appreciate your prompt actions and that score a positive point to your branding on the whole.
The social media is a dynamic and an untamed beast. It can both work with you and against you. It takes a long time and energy to try to stay ahead and on top of it. Consider this, the time and effort is largely spent on the following activities:
- Create fresh and unique contents that people appreciate and find value in places like blog, facebook and twitter, etc
- Monitor and scan for comments, judge and respond with approvals or rejects, and also to reply to these views.
- Tracking of forums to participate and checking on subscriptions for updates of fresh relevant articles or new ideas/concept/techniques.
- Monitoring of keywords that is relevant to your branding online, e.g. via Google Alerts
- Creating and monitoring a community and topics on social forums or websites.
While this work is progressive and may be easy to handle in the beginning, it is expected to grow exponentially when the visitor base explodes. The time needed to maintain the relationship gets drastically reduced. What all this means is that as the customer list base expands, it becomes more important to further strengthen the social relationship and promote the awareness and goodwill. Unfortunately, it is not always ideal to do so.
Hence, the solution is to support the social activities with an effective social media management system. Such a system provides the necessary hands to self manage the network of social media by streamlining and integrating customer interactions across multiple marketing channels.
There are many companies out there that offer such social management service(s). And it is impossible to tell which has the best offering. This industry is very dynamic and the instant a technique or concept works well, the methods are duplicated or propagated in one form or another across different platforms or companies or services. Therefore, it boils down to choosing the right partner based on trusted relationship, customer-first-support and dedication to make it work.
Check out these links to find out more.
Factors to consider when choosing the right partner for social media management system:
- tools / tool
- community management
- marketing management
- crisis management
- risk management
- brand management
- account management
Special Area of Interest
How to Start a Social Media Management Business?
Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:
- Non-targeted, broadcast pitches are spam
- News releases sent to reporters in subject areas they don’t cover are spam
- Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
- If you blog, reporters who cover the space will find you.
- Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media
- When was the last news release you sent? Make sure your organization is busy
- Journalists want a great online media room.
- Include video and photos in your online media room.
- Some (but not all) reporters love RSS feeds
- Personal relationships with reporters are important.
- Don’t tell journalists what your product does. Tell them how you solve customer problems
- Follow journalists on Twitter to learn what interests them.
- Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
- Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to. Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.